With Old Love Will Rust, Estonian singer and composer Rita Ray presents an impressive debut album that enriches the world of contemporary soul. Her powerful, warm voice is supported by a clear, precise production that helps each of the eight tracks on the record shine. Rita Ray moves with style between slow, classic R&B ballads and rousing uptempo disco numbers, which make the album seem both versatile and coherent. Released as a CD and vinyl LP on Funk Embassy Records.
The signature of Martin Laksberg, known for his work with Lexsoul Dancemachine, is clearly noticeable on the production - a solid gold production that sounds retro and fresh at the same time. What is particularly striking is how convincingly Rita Ray revitalizes blue-eyed soul: this style hasn't sounded this strong and authentic for years. Rita Ray is much more than a talented singer - she is an artist who consistently pursues her vision. As a "small-town" musician, whose voice was honed by a decade in choirs and whose spirit is strengthened by the vibrant city life and a solid jazz education, she brings a depth and authenticity that characterizes her music. She is the first contemporary soul diva from a post-Soviet state and impressively proves that this region has more to offer than one might expect. The songs on Old Love Will Rust are permeated with emotional intensity and a subtle irony in the lyrics. Rita Ray knows how to captivate her audience with catchy melodies and grooving riffs. Her disco stompers don't let you stand still, while the soulful ballads touch the heart. Live, she has already earned a reputation as a soul catcher who captivates every audience - an ability that can also be felt on this record.
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